Media

Acart’s Media Intelligence Practice

Achieving optimal results takes a perfect blend of cutting-edge technology and human insight.

Leveraging powerful AI tools and decades of advertising experience, our media team works tirelessly to make sure your campaigns end up in front of your target audience.

Data-driven analysis. Staying up-to-date on the latest AI tools, we dive deep into data to uncover patterns, opportunities, and insights. This helps us make predictions, optimize campaigns in real-time, and ensure every advertising dollar is spent efficiently.

Strategic targeting. Making sure your campaign reaches your audience at the right times and places means understanding their habits. For every media plan, we explore nuances, cultural contexts, and evolving trends to make sure we get it right.

Experience that counts. We’ve overcome countless challenges in the media landscape to get where we are. Our track record is backed by everything we’ve learned over the years, so we can help you navigate complexities with confidence.

Eyes on the prize. Acart’s not a “set it and forget it” agency. We monitor your campaign on an ongoing basis to ensure it performs as planned or better, making adjustments as necessary. The result? Tailored campaigns that reach, engage, and inspire audiences.

Media Tools

Comscore

Google Analytics 4

Search Ads 360

Vividata

Supermetrics

Arima

Google Display & Video 360

Campaign Manager

Media Solutions

Social listening & brand monitoring

Data drives strategic insight and reveals opportunities for your brand. Our team starts with industry-leading enterprise social listening and brand monitoring tools to track brand sentiment across various channels, including: Reddit threads, community chat groups, Meta, and X. We also provide comprehensive reporting on competitor brand sentiment, social listening, and advertising spends so we collectively have a deep understanding about what is driving the way people feel about your brand.

Media strategy

Armed with data we go to work, creating a comprehensive media approach focused on achieving your unique goals which could include: increasing awareness, driving engagement, or converting audiences. Our detailed media personas help us identify the best channel-mix and we always work with you to develop campaign timing and media-mix models, gather competitive intelligence, and uncover geo-market insights.

Media planning

A strong strategic foundation enables us to develop a detailed go-to-market game plan to reach every target audience across the recommended channel mix. We‘ll identify the appropriate formats, weight levels, and ad rotation through each phase of our plan, ensuring we’re meeting the goals.

Integrated media buying

Our team has cross-media buying capabilities – all managed in-house. This includes programmatic buying of Connected TV, streaming audio, display, video, and native through market leading DSPs. We‘ve also got the depth and team to buy custom digital direct solutions, social media, influencer marketing, search engine marketing, out-of-home – digital, static, and custom; as well as broadcast radio, linear television, and print.

Reporting and conversion tracking

We tailor KPI measurement to you and your advertising goals, and we’ll work with you to ensure you’re getting the numbers you need to see. Every media client receives access to a customized reporting dashboard that connects directly with almost every ad platform to deliver reports in near real-time. This very same dashboard enables our media buyers to optimize your campaign for even better performance.

Case study

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Calypso Waterpark

Driving incredible results for summer fun.

Read the case study