The Ottawa Senators
Hockey Club
Feel the Game … A dynamic new video to mark the start of the Sens’ season. After years of successful work with our media intelligence team, the Ottawa Senators approached Acart to produce a fresh new hype video to bring fans together.
We didn’t need to convince die-hards fans to get out and support their team – they’d be at the arena no matter what. We needed to find a way to get new audiences excited about joining the Sens Army – so we asked the question: what does it feel like to be a Sens fan on game day?
To help audiences feel the game, we combined energetic live action footage and dynamic motion graphics – created by our in-house animation team – with a custom composed, percussion-driven score. No matter where you are on game day, you’ll feel it … but at the arena, that feeling is unmistakable.
Placements for this year’s creative campaign included: broadcast, cinema, Connected TV on Sportsnet, Bell Media, and Samsung, as well as Meta, TikTok, X, and YouTube.
Results
video completions with
10.3M impressions delivered
completion rate
6.5X higher than last season
cost-per-completed view
50% lower than last season