Bringing heart to health care giving
Hamilton Health Sciences Foundation
We redesigned and rebuilt Hamilton Health Sciences Foundation’s website around the needs of its donors, creating a warmer, clearer digital experience that makes it easier to find meaningful ways to give.
01 — Challenge
Hamilton Health Sciences Foundation serves many different donors who each have their own reasons for giving.
The existing website made it difficult for people to find the causes and giving opportunities most relevant to them. The new site needed to make those journeys simpler and help potential donors connect more easily with the Foundation’s story.
02 — Insight
There’s no single path to giving.
Every donor brings different motivations, experiences, and expectations to their decision.
03 — Solution
Along with our sister strategy & creative agency Giants & Gentlemen, we redesigned the website around the different ways people connect with Hamilton Health Sciences Foundation.
Clearer content pathways made it easier for donors to find the causes and giving options most relevant to them. Emotional storytelling and warm imagery brought the human impact of health care giving to life, with simple calls to action making the next step clear.
Designed mobile-first, the new site uses accessible layouts and reusable components that can evolve with the Foundation’s brand and fundraising needs.
