5 Changes in B2B Marketing Post-COVID

Although the chaos of 2020 is far from over, most of us have begun to feel a sense of organization amid the pandemonium. That said, despite day to day routine of remembering your mask when you go to Little Victories, or the pure enjoyment of making your own espresso at home (me!), many in traditional face-to-face and B2B sales &… Continue reading 5 Changes in B2B Marketing Post-COVID

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How to Find the Right Influencers for Your Brand

Influencers rule social media because they have the one thing that marketers strive to build with their audience: trust. Local bloggers, celebrities, and industry leaders are authorities in their niche with followers who trust their opinion. In fact, according to the Digital Marketing Institute, three-quarters of consumers trust opinions they find on social media to… Continue reading How to Find the Right Influencers for Your Brand

Creating characters to bring your brand to life

Characters have represented and personified the essence of brands since the early days of advertising. In fact, Mr. Peanut of Planters dates back to 1916. Characters of all kinds—from people to animals to objects, whether real, costumed, or animated—help brands sell their products/services. Why characters work Characters give the brand a face and personality, which… Continue reading Creating characters to bring your brand to life

Giving SMBs the tools they need to secure the #IoTatWork

Small and medium-sized business (SMB) owners work hard to manage the demands of running a business, not to mention handling the complexities of IT and cybersecurity. Thus, Public Safety Canada created the Get Cyber Safe Guide for Small and Medium Businesses, which provides education on cyber security and practical tips to protect your business. Acart’s… Continue reading Giving SMBs the tools they need to secure the #IoTatWork

Levelling Up Our Christmas Game

This year, we’ve taken our Christmas game to a whole new level, combining gamification and custom illustrations to simulate #AgencyLife—with a holiday twist! It’s with great excitement that we invite you to pull up your stockings and play Acart’s Christmas Dash. Acart’s Christmas Dash is a simple platformer game that starts with a choice. Do you want… Continue reading Levelling Up Our Christmas Game

Teaching Canadians to #ConnectSmarter with the Internet of Things

Do you have a smart TV, or maybe a smart home assistant? Even if you don’t, you probably know someone who does. But you may not know that these smart devices make up the Internet of Things (IoT). As these devices are becoming more commonplace, Public Safety Canada tasked us with educating Canadians on the… Continue reading Teaching Canadians to #ConnectSmarter with the Internet of Things

How to augment your marketing with Augmented Reality (AR)

When you think of Augmented Reality (AR), an image of teens crowding the streets and flocking to parks playing Pokémon Go might come to mind. Or Snapchat filters. But with the release of ARKit (iOS) and ARCore (Android) earlier this year, millions of devices will become AR-capable — bringing AR to the masses. While we’ve… Continue reading How to augment your marketing with Augmented Reality (AR)

MiWay promotes Mississauga Transitway with new ad campaign

MiWay, the public transit operator in Mississauga, is the most recent addition to our portfolio of public transit clients. After years of planning, the final station of the Mississauga transitway will open this fall; the transitway itself has been open since 2014 when the first four stations opened. There has been major investment into the… Continue reading MiWay promotes Mississauga Transitway with new ad campaign

YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

York Region Transit‘s brand experience in York Regional Police’s Community Safety Village has won a Gold Hermes Creative Award! The experience is an extension of our York Region Man (YR Man) transit safety campaign for YRT/Viva, which won more awards in 2015, including a Marketing and Communications Leadership Award from the Canadian Urban Transit Association (CUTA) and an Ovation Award of… Continue reading YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

Secure Your Home and Workplace this Cyber Security Awareness Month

Did you know October is Cyber Security Awareness Month (CSAM)? CSAM is a national public awareness campaign to help Canadians be more secure online by teaching them steps they can take to protect themselves, their families, and their devices. As part of our work for Public Safety Canada, we helped refresh their CSAM toolkit, which hosts… Continue reading Secure Your Home and Workplace this Cyber Security Awareness Month

MiWay speaks to students with a new ad campaign

The beginning of the 2017-2018 school year marks the launch of a new campaign Going MiWay, for one of our newest clients, MiWay. For those unfamiliar, MiWay is the public transit operator in Mississauga, in the Greater Toronto Area (GTA), transporting customers in a city of more than 721,000 people. We were tasked with creating… Continue reading MiWay speaks to students with a new ad campaign

Helping students have a cyber-safe school year

You’ve probably seen our Get Cyber Safe campaigns for Public Safety Canada online, especially on social media, but if you’re starting the school year at a Canadian college or university, you may see it on campus as well! This month, Public Safety Canada launched a back-to-school campaign to educate students on cyber safety, especially those… Continue reading Helping students have a cyber-safe school year