York Region Transit has been a client of ours for several years, and they’re a great partner. Our latest campaign for the system is a hard-hitting ridership campaign that challenges drivers to consider the quality of their commute. Especially given increasing traffic congestion in one of Canada’s fastest-growing regions.
Our new work uses the classic “split-screen” approach to contrast the personal and environmental stresses of car commuting with a clean, relaxing, ride on YRT/Viva. The campaign is on transit, billboards, digital and social media throughout York Region.
The campaign leads to a landing page, yrt.ca/goeasy, which provides lots of easy ways to get started as a transit rider, including a trip planner, the YRT App, and an “ask me anything” site, Talk2yrt.ca.