Showing how easy public transit can be on YRT/Viva

6217_YRT_HCDigitalPosters[2]

York Region Transit has been a client of ours for several years, and they’re a great partner. Our latest campaign for the system is a hard-hitting ridership campaign that challenges drivers to consider the quality of their commute. Especially given increasing traffic congestion in one of Canada’s fastest-growing regions.

YRT Ridership Poster 2

Our new work uses the classic “split-screen” approach to contrast the personal and environmental stresses of car commuting with a clean, relaxing, ride on YRT/Viva. The campaign is on transit, billboards, digital and social media throughout York Region.

YRT Ridership Poster 3

Our photographer was Jessica Deeks, who shot for our recent Ontario Public Service Employees Union campaign. She sent us this cool behind-the-scenes video from her blog:

The campaign leads to a landing page, yrt.ca/goeasy, which provides lots of easy ways to get started as a transit rider, including a trip planner, the YRT App, and an “ask me anything” site, Talk2yrt.ca.

Acart is a full-service agency that understands the evolving intersection between strategy, media, and effective creative. Curiosity and data fuel our passion to effectively help transform brands. We create work that builds brands, fuels commerce, and drives measurable outcomes for our clients.

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