Remember York Region Man? The comic strip hero we created for York Region Transit was a big hit on their social media. It achieved an unheard-of .855% click-though rate on paid Facebook posts and awards from the Toronto chapter of the International Association of Business Communicators (IABC) and the Canadian Urban Transit Association (CUTA).
Well, he’s back. And he has a friend. This year’s comics introduce Ryder, a youth who brings a new, tech-savvy attitude to York Region Man’s heroics.
Inspired by comic book and cartoon characters such as Carrie Kelley (the female Robin from Dark Knight Returns) to Ahsoka Tano ( from Star Wars The Clone Wars), Ryder plays a chill dramatic foil to York Region Man’s more over-the-top heroics:
The characters are once again appearing on York Region Transit’s Facebook, Twitter and Instagram in both paid and organic posts. They will also be served on targeted web banners and mobile ads
They are also appearing “IRL” throughout York Region on bus shelters and bus interior cards, as well as in targeted public gathering places like malls, bars, salons, and elsewhere:
