New Year, New Trends:
Read the Acart 2025 Agency Trends Report
Each year we dedicate a team-wide effort to research, analyze, and distill the insights that inform the trends to watch in strategy, creative + media.
G&G/Acart has dedicated a team-wide effort to research, analyze, and distill the insights that inform the trends to watch in strategy, creative + media. So you can make the right choices to grow your brand and sound super smart at parties.
With an ever-expanding pool of data and opinions, it can be challenging to identify what truly drives your business. Our report curates multiple trends in strategy, media, and creative to guide strategic choices, attract the right audiences, and strengthen your brand.
Check out some highlights of the report below.
From new shifts in consumer values, purchasing habits, and creative trends, to advancements in paid media and AI’s implications across, well, everything, we see a dynamic landscape with constantly emerging opportunities.
Cultural consumer trends: The Pursuit of Joy
In 2025, consumer behaviour will be marked by a profound cultural shift towards greater intentionality and balance. People are becoming more mindful of how they spend their time, prioritizing simplicity and clarity amid a chaotic, technology-driven world. Self-agency takes centre stage as individuals seek greater control over their lives, making choices that align with their values and well-being. The pursuit of joy emerges as a defining driver, with consumers gravitating toward experiences, products, and brands that spark happiness and enrich their everyday lives.
Marketing strategy trends: Trust
As we move through 2025, brand and go-to-market strategies are increasingly centered around one critical factor: trust. In a world where consumers are more discerning and informed than ever, trust has become the cornerstone of lasting relationships between brands and their audiences. Brands must not only create meaningful, authentic connections that resonate with consumers, but also deliver measurable results that drive business success.
Creative trends: Opposing Forces
We’re seeing a lot of polarization. On one hand we have AI maturing at the speed of light and on the other we crave nostalgia. We toggle between the two extremes of technology and the ‘good ol’ days’: when we’re uncomfortable with one we veer toward the other and vice versa. Hence the ebbs and flows of our dynamic culture.
Media trends: Get Smarter
In 2025, the media landscape is evolving rapidly, driven by advancements in AI and automation. Our top trends identify this transformative shift in the industry and underscore the critical role of AI in modern advertising, which will facilitate smarter, more efficient, and more data-driven marketing strategies.
Want to stay connected to the key trends shaping 2025?
The Acart 2025 agency trends report contains over 40 pages of easy to digest, highly curated insights. Fill in the form below and download the report now.