The Acart 2024 agency trends report
Every year, we dedicate a team-wide effort to research, analyze, and distill the insights and data that will inform the trends to watch in strategy, creative, and media.
Our report unpacks multiple trends in the categories of strategy, creativity, and media. Read on for some insight into these trends then download the full report.
From new evolutions in consumer behaviour and purchasing habits, to creative trends that will drive our work, and new advancements in paid media and social media, we see a dynamic landscape with constantly emerging opportunities.
Marketing Strategy Trend
Consumers are prioritizing quality over cost even amid a cost-of-living crisis. Brands need to focus communicating how their offerings bring lasting, meaningful, personal value to consumers’ lives. Marketing messages should highlight functional value over abstract value, and lean into instances of strong, trusted brand history and heritage stories to underline reliability and trust.
Creative Trend
AI as a member of the creative team. AI is not going to be replacing our jobs anytime soon, but it has quickly become a tool that can dramatically streamline workflows. Something that shouldn’t be overlooked: how AI can completely shift your creative
Media Trend
Cookie-less reality will create significant change for the advertising industry. A first-party data strategy has never been more critical, with customer data increasingly driving personalization tactics that power the customer experience across marketing, sales, and customer support. The industry must embrace performance-driven data.
Download the report
The Acart 2024 agency trends report contains over 30 pages of insights. Fill in the form below to download the report now.