YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

York Region Transit‘s brand experience in York Regional Police’s Community Safety Village has won a Gold Hermes Creative Award! The experience is an extension of our York Region Man (YR Man) transit safety campaign for YRT/Viva, which won more awards in 2015, including a Marketing and Communications Leadership Award from the Canadian Urban Transit Association (CUTA) and an Ovation Award of… Continue reading YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

VIDEO: YRT/Viva’s Route to Innovation

York Region Transit (YRT/Viva) has been an Acart client for several years, and they’re one of our favourites. We have done a number of ridership campaigns for them, as well as safety education, anti-harassment, and anti-fare-evasion campaigns. This year, YRT/Viva also needed corporate video to inform York Region’s Committee of the Whole what to expect from transit over the next few… Continue reading VIDEO: YRT/Viva’s Route to Innovation

Showing how easy public transit can be on YRT/Viva

York Region Transit has been a client of ours for several years, and they’re a great partner. Our latest campaign for the system is a hard-hitting ridership campaign that challenges drivers to consider the quality of their commute. Especially given increasing traffic congestion in one of Canada’s fastest-growing regions. Our new work uses the classic… Continue reading Showing how easy public transit can be on YRT/Viva

The Return of York Region Man

Remember York Region Man? The comic strip hero we created for York Region Transit was a big hit on their social media. It achieved an unheard-of .855% click-though rate on paid Facebook posts and awards from the Toronto chapter of the International Association of Business Communicators (IABC) and the Canadian Urban Transit Association (CUTA). Well,… Continue reading The Return of York Region Man

New campaign urges bystander intervention to stop harassment

Three years ago, we launched our first anti-harassment campaign for York Region Transit (YRT/Viva). Designed to make riders aware of the many ways harassment can occur, as well as to let them know about enhanced onboard security enforcement, that campaign delivered impressive results (not to mention an Ovation award). This year, we evolved the message… Continue reading New campaign urges bystander intervention to stop harassment

YR Man a “Super” performer at industry awards shows

Last year, longtime client York Region Transit (YRT/Viva) launched a new kind of rider safety campaign by Acart. This year, it was recognized by the Canadian Urban Transit Association (CUTA) with a Marketing and Communications Leadership Award, and by the Toronto chapter of the International Association of Business Communicators (IABC) with an Ovation Award of… Continue reading YR Man a “Super” performer at industry awards shows

Changing perceptions of public transit reliability

York Region Transit (YRT/Viva) is a longtime client of Acart’s, and one of our favourites. Not only do they have the vision to push the boundaries of public transit marketing, but our collaborations have contributed to record ridership numbers. Our latest campaign is part of YRT/Viva’s efforts to show people how riders are the centre… Continue reading Changing perceptions of public transit reliability

Having fun with transit safety

Safety campaigns can pose a challenge. Organizations are required to remind users about basic and common sense safety precautions, but such messaging can easily seem “preachy”. Our solution? Play up the preachy tone in an entertaining way by putting them in the mouth of the ultimate do-gooder: a stereotyped super hero. Inspired by old comic… Continue reading Having fun with transit safety

YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

We just received notice that Acart’s campaign for York Region Transit (YRT/Viva) was selected for an Award of Excellence in the International Association of Business Communicators’ 2014 Ovation Awards. Taking the honour in the category of “Communication Management – Social Responsibility including Economic, Societal and Environmental Development” the anti-harassment campaign was YRT/Viva’s effort to prevent… Continue reading YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

For York Region Transit riders, bus time is #TheNewMeTime

York Region Transit (YRT/Viva) is one of our favourite clients. Not only do they share our passion for promoting public transit, but they also believe that do be effective, we need to constantly innovate — both strategically and creatively. Our latest ridership campaign for YRT/Viva is a celebration of “found time,” which is something regular… Continue reading For York Region Transit riders, bus time is #TheNewMeTime

Record ridership at York Region Transit

York Region Transit is one of our favourite clients. Partly because we’re passionate public transit supporters, but mostly because we have built a positive and trusting working relationship that yields amazing results. So it is with great pleasure that we toot YRT’s horn by sharing their incredible news: In 2012, the Regional Municipality of York… Continue reading Record ridership at York Region Transit

YRT takes rider protection personally in our latest transit campaign

As part of their commitment to passenger safety, YRT works with York Regional Police to prevent verbal, physical and sexual harassment of passengers by other passengers. While this is not currently a particular problem in York Region (compared to other Canadian urban regions), the campaign is intended as proactive measure to deter potential abusers, by ensuring them that they will be caught by on-board cops and prosecuted, as well as an invitation to bystanders to be part of the solution.