MiWay promotes Mississauga Transitway with new ad campaign

MiWay, the public transit operator in Mississauga, is the most recent addition to our portfolio of public transit clients. After years of planning, the final station of the Mississauga transitway will open this fall; the transitway itself has been open since 2014 when the first four stations opened. There has been major investment into the… Continue reading MiWay promotes Mississauga Transitway with new ad campaign

YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

York Region Transit‘s brand experience in York Regional Police’s Community Safety Village has won a Gold Hermes Creative Award! The experience is an extension of our York Region Man (YR Man) transit safety campaign for YRT/Viva, which won more awards in 2015, including a Marketing and Communications Leadership Award from the Canadian Urban Transit Association (CUTA) and an Ovation Award of… Continue reading YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

MiWay speaks to students with a new ad campaign

The beginning of the 2017-2018 school year marks the launch of a new campaign Going MiWay, for one of our newest clients, MiWay. For those unfamiliar, MiWay is the public transit operator in Mississauga, in the Greater Toronto Area (GTA), transporting customers in a city of more than 721,000 people. We were tasked with creating… Continue reading MiWay speaks to students with a new ad campaign

VIDEO: YRT/Viva’s Route to Innovation

York Region Transit (YRT/Viva) has been an Acart client for several years, and they’re one of our favourites. We have done a number of ridership campaigns for them, as well as safety education, anti-harassment, and anti-fare-evasion campaigns. This year, YRT/Viva also needed corporate video to inform York Region’s Committee of the Whole what to expect from transit over the next few… Continue reading VIDEO: YRT/Viva’s Route to Innovation

Showing how easy public transit can be on YRT/Viva

York Region Transit has been a client of ours for several years, and they’re a great partner. Our latest campaign for the system is a hard-hitting ridership campaign that challenges drivers to consider the quality of their commute. Especially given increasing traffic congestion in one of Canada’s fastest-growing regions. Our new work uses the classic… Continue reading Showing how easy public transit can be on YRT/Viva

The Return of York Region Man

Remember York Region Man? The comic strip hero we created for York Region Transit was a big hit on their social media. It achieved an unheard-of .855% click-though rate on paid Facebook posts and awards from the Toronto chapter of the International Association of Business Communicators (IABC) and the Canadian Urban Transit Association (CUTA). Well,… Continue reading The Return of York Region Man

Helping animals at the Ottawa Humane Society find forever homes

Each year, the Ottawa Humane Society (OHS) cares for more than 10,000 lost, abandoned, neglected or abused animals. As part of their commitment to care, they find animals loving, forever homes. In our latest transit campaign for the OHS, we’re letting more people know about the beautiful dogs, cats, and other small animals that are available for… Continue reading Helping animals at the Ottawa Humane Society find forever homes

New campaign urges bystander intervention to stop harassment

Three years ago, we launched our first anti-harassment campaign for York Region Transit (YRT/Viva). Designed to make riders aware of the many ways harassment can occur, as well as to let them know about enhanced onboard security enforcement, that campaign delivered impressive results (not to mention an Ovation award). This year, we evolved the message… Continue reading New campaign urges bystander intervention to stop harassment

YR Man a “Super” performer at industry awards shows

Last year, longtime client York Region Transit (YRT/Viva) launched a new kind of rider safety campaign by Acart. This year, it was recognized by the Canadian Urban Transit Association (CUTA) with a Marketing and Communications Leadership Award, and by the Toronto chapter of the International Association of Business Communicators (IABC) with an Ovation Award of… Continue reading YR Man a “Super” performer at industry awards shows

Changing perceptions of public transit reliability

York Region Transit (YRT/Viva) is a longtime client of Acart’s, and one of our favourites. Not only do they have the vision to push the boundaries of public transit marketing, but our collaborations have contributed to record ridership numbers. Our latest campaign is part of YRT/Viva’s efforts to show people how riders are the centre… Continue reading Changing perceptions of public transit reliability

Having fun with transit safety

Safety campaigns can pose a challenge. Organizations are required to remind users about basic and common sense safety precautions, but such messaging can easily seem “preachy”. Our solution? Play up the preachy tone in an entertaining way by putting them in the mouth of the ultimate do-gooder: a stereotyped super hero. Inspired by old comic… Continue reading Having fun with transit safety

YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

We just received notice that Acart’s campaign for York Region Transit (YRT/Viva) was selected for an Award of Excellence in the International Association of Business Communicators’ 2014 Ovation Awards. Taking the honour in the category of “Communication Management – Social Responsibility including Economic, Societal and Environmental Development” the anti-harassment campaign was YRT/Viva’s effort to prevent… Continue reading YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto