MiWay speaks to students with a new ad campaign

The beginning of the 2017-2018 school year marks the launch of a new campaign Going MiWay, for one of our newest clients, MiWay. For those unfamiliar, MiWay is the public transit operator in Mississauga, in the Greater Toronto Area (GTA), transporting customers in a city of more than 721,000 people. We were tasked with creating… Continue reading MiWay speaks to students with a new ad campaign

Changing perceptions of public transit reliability

York Region Transit (YRT/Viva) is a longtime client of Acart’s, and one of our favourites. Not only do they have the vision to push the boundaries of public transit marketing, but our collaborations have contributed to record ridership numbers. Our latest campaign is part of YRT/Viva’s efforts to show people how riders are the centre… Continue reading Changing perceptions of public transit reliability

YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

We just received notice that Acart’s campaign for York Region Transit (YRT/Viva) was selected for an Award of Excellence in the International Association of Business Communicators’ 2014 Ovation Awards. Taking the honour in the category of “Communication Management – Social Responsibility including Economic, Societal and Environmental Development” the anti-harassment campaign was YRT/Viva’s effort to prevent… Continue reading YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

For York Region Transit riders, bus time is #TheNewMeTime

York Region Transit (YRT/Viva) is one of our favourite clients. Not only do they share our passion for promoting public transit, but they also believe that do be effective, we need to constantly innovate — both strategically and creatively. Our latest ridership campaign for YRT/Viva is a celebration of “found time,” which is something regular… Continue reading For York Region Transit riders, bus time is #TheNewMeTime

YRT takes rider protection personally in our latest transit campaign

As part of their commitment to passenger safety, YRT works with York Regional Police to prevent verbal, physical and sexual harassment of passengers by other passengers. While this is not currently a particular problem in York Region (compared to other Canadian urban regions), the campaign is intended as proactive measure to deter potential abusers, by ensuring them that they will be caught by on-board cops and prosecuted, as well as an invitation to bystanders to be part of the solution.

EXPOSED!

We have long promoted ourselves as Canada’s transit advertising specialists, and we have had great success in relaunching transit brands like OC Transpo, Kingston Transit, Canadian Urban Transit Association and Smart Commute. But each new system is a unique challenge, and we could hardly wait for our first assignment.