Educating Drivers about the Limits of Self-Driving Vehicle Technology

Limited self-driving vehicles (SDVs) will be produced for consumer purchase as early as 2020. With advanced vehicle technologies emerging, everyone needs an increased understanding of how drivers will interact with these new systems. In late 2015, with funding from the Toyota Canada Foundation, the Traffic Injury Research Foundation (TIRF) developed a national poll to examine… Continue reading Educating Drivers about the Limits of Self-Driving Vehicle Technology

Community-Based Toolkit for #RoadSafety Campaigns

Road Safety social marketing is one of our specialties at Acart. We’ve developed national campaigns for Transport Canada, York Region Transit, CAA, Beer Canada, Toyota Foundation, and others. Some of our road safety work is done in partnership with Traffic Injury Research Foundation (TIRF) — with whom we share a roof in the Acart Building.… Continue reading Community-Based Toolkit for #RoadSafety Campaigns

Une adaptation française réussie pour TIRF

Bonne nouvelle : Acart a récemment appris qu’elle figurait au palmarès Top 30 Campaigns for Good 2013 de la prestigieuse compétition Act Responsible: The Good Report. D’abord réservée aux médias new-yorkais, cette compétition organisée par le Gunn Report couvre maintenant les campagnes publicitaires du monde entier. Avec la campagne Brain on Board/Cerveau à bord réalisée… Continue reading Une adaptation française réussie pour TIRF

Infographic: Why women drive drunk (and what we can do about it)

Are women drunk drivers different from men? A report just released by our client, Traffic Injury Research Foundation (TIRF), for The Century Council points to some troubling trends among North American women who drive after drinking too much. While men still do most of the drunk driving, the number of women arrested is on the… Continue reading Infographic: Why women drive drunk (and what we can do about it)

Brain on Board: A new kind of road safety campaign

Traffic Injury Research Foundation, Toyota Foundation and Acart Communications partnered to launch a safer driving initiative that teaches Canadians how to use their vehicles’ advanced safety features more effectively. Branded “Brain on Board,” the campaign is a reaction to research that shows some safety features are leading to overconfident — rather than safer — driving.… Continue reading Brain on Board: A new kind of road safety campaign

Change the conversation about impaired driving

Check out our brand new Social Issues Marketing campaign to change the national conversation about impaired driving. It’s a partnership with longtime clients Traffic Injury Research Foundation and Brewers Association of Canada, as well as Arrive Alive and The Student Life Education Company.