How to augment your marketing with Augmented Reality (AR)

When you think of Augmented Reality (AR), an image of teens crowding the streets and flocking to parks playing Pokémon Go might come to mind. Or Snapchat filters. But with the release of ARKit (iOS) and ARCore (Android) earlier this year, millions of devices will become AR-capable — bringing AR to the masses. While we’ve… Continue reading How to augment your marketing with Augmented Reality (AR)

How Facial Recognition and Emotion-Detection Can Change Marketing for the Better

When most people think about facial recognition technology they think of a “1984” or “Minority Report” world with an all-knowing, ever-watchful “Big Brother” presence. If sci-fi has taught us anything, hopefully we will never take facial recognition to that point. Nonetheless, the technology is powerful. In the right hands, it can do great things. What… Continue reading How Facial Recognition and Emotion-Detection Can Change Marketing for the Better

6 Ways Bluetooth Beacon Technology is Revolutionizing Retail

I’m really excited about Bluetooth beacon technology – as a marketer, and as a consumer. It’s an engagement tool that takes full advantage of smart phones and targets consumers when they’re inside or near a retailer’s location. This means business owners can send their customers relevant offers, and customers get the latest deals at convenient… Continue reading 6 Ways Bluetooth Beacon Technology is Revolutionizing Retail