Influencers rule social media because they have the one thing that marketers strive to build with their audience: trust. Local bloggers, celebrities, and industry leaders are authorities in their niche with followers who trust their opinion. In fact, according to the Digital Marketing Institute, three-quarters of consumers trust opinions they find on social media to… Continue reading How to Find the Right Influencers for Your Brand
Tag: social media marketing
How Your SMB Can Save Time on Social
The average person spends two hours a day on social media. If you think that sounds like a lot, consider that teens are spending a whopping nine hours a day on their favourite social platforms. That’s a lot of snaps and ‘grams! As the amount of hours spent on social media increases, so does the amount… Continue reading How Your SMB Can Save Time on Social
Social Media Marketing: How Organic and Paid Posts Work Together
“Social media for business is no longer just about conversations and feedback“; now it’s an established channel for customer acquisition, retargeting, and promotions. Some social networks are even rolling out ways for consumers to make purchases from within their website or app. As social media for business gets smarter and better, there are more reasons… Continue reading Social Media Marketing: How Organic and Paid Posts Work Together
How Your Brand Can Make the Most Out of Snapchat
Marketers are spending 500% more trying to reach millennials compared to any other audience. Over the last few years, Snapchat has proven its value to those aiming to reach these young consumers. The social app, which allows users to send photos and videos that stay up for 24 hours and disappear 10 seconds after you open them,… Continue reading How Your Brand Can Make the Most Out of Snapchat