Influencers rule social media because they have the one thing that marketers strive to build with their audience: trust. Local bloggers, celebrities, and industry leaders are authorities in their niche with followers who trust their opinion. In fact, according to the Digital Marketing Institute, three-quarters of consumers trust opinions they find on social media to… Continue reading How to Find the Right Influencers for Your Brand
Tag: social media
How Your SMB Can Save Time on Social
The average person spends two hours a day on social media. If you think that sounds like a lot, consider that teens are spending a whopping nine hours a day on their favourite social platforms. That’s a lot of snaps and ‘grams! As the amount of hours spent on social media increases, so does the amount… Continue reading How Your SMB Can Save Time on Social
Lights, Smartphone, Action: Marketing with Social Media Video
The future of social media is video. Facebook execs have said that by 2021, Facebook will be all video. Media like 360° video, disappearing video and live streams are more than a teen fad – they are storytellers. Let’s look at what makes these marketing tools so effective and best practices to optimize their performance.… Continue reading Lights, Smartphone, Action: Marketing with Social Media Video
Social Media Marketing: How Organic and Paid Posts Work Together
“Social media for business is no longer just about conversations and feedback“; now it’s an established channel for customer acquisition, retargeting, and promotions. Some social networks are even rolling out ways for consumers to make purchases from within their website or app. As social media for business gets smarter and better, there are more reasons… Continue reading Social Media Marketing: How Organic and Paid Posts Work Together
How Your Brand Can Make the Most Out of Snapchat
Marketers are spending 500% more trying to reach millennials compared to any other audience. Over the last few years, Snapchat has proven its value to those aiming to reach these young consumers. The social app, which allows users to send photos and videos that stay up for 24 hours and disappear 10 seconds after you open them,… Continue reading How Your Brand Can Make the Most Out of Snapchat
What Happens When You Don’t Pay Attention to Your Brand’s Social Media Presence
In 2016, 68.3% of Internet users were social media users and this figure is growing. It is estimated by 2018 there will be around 2.67 billion social media users globally, up from 1.91 billion in 2014. As a business owner trying to reach an audience, you can’t afford to let your brand’s social media pages fall by the… Continue reading What Happens When You Don’t Pay Attention to Your Brand’s Social Media Presence
3 Reasons Why Your Brand Needs Professional Social Media Community Management
Social media is a beast. There are hundreds of social networks out there and millions of conversations happening online every day. It is important for brands to be a part of these conversations, but keeping track of what’s happening on social media can be a daunting full-time activity. This is where a dedicated community manager becomes… Continue reading 3 Reasons Why Your Brand Needs Professional Social Media Community Management
The 5 Stages of Corporate Social Media Grief [Infographic]
Inspired by the Kübler-Ross model of the emotional stages of grief, we developed this infographic for everyone who can identify. Want to enjoy a grief-free social media experience? Contact Acart today Credits: Words – Tom Megginson Design & Illustration – Kerry Hodgson