Lights, Smartphone, Action: Marketing with Social Media Video

The future of social media is video. Facebook execs have said that by 2021, Facebook will be all video. Media like 360° video, disappearing video and live streams are more than a teen fad – they are storytellers. Let’s look at what makes these marketing tools so effective and best practices to optimize their performance.… Continue reading Lights, Smartphone, Action: Marketing with Social Media Video

How Your Brand Can Make the Most Out of Snapchat

Marketers are spending 500% more trying to reach millennials compared to any other audience. Over the last few years, Snapchat has proven its value to those aiming to reach these young consumers. The social app, which allows users to send photos and videos that stay up for 24 hours and disappear 10 seconds after you open them,… Continue reading How Your Brand Can Make the Most Out of Snapchat