Creating characters to bring your brand to life

Characters have represented and personified the essence of brands since the early days of advertising. In fact, Mr. Peanut of Planters dates back to 1916. Characters of all kinds—from people to animals to objects, whether real, costumed, or animated—help brands sell their products/services. Why characters work Characters give the brand a face and personality, which… Continue reading Creating characters to bring your brand to life

5 TECH TRENDS TAKING OVER 2018

2017 was a big year for tech; Virtual Reality, Augmented Reality, 360 Cameras, and many other technologies made their way into the mainstream. So, what’s in store for 2018? Here are the top 5 trends that are taking over this year. 1. IoT  Last year was a big one for the Internet of Things (IoT),… Continue reading 5 TECH TRENDS TAKING OVER 2018

Delving for insights to reposition MiHR’s Canadian Mining Certification Program

Certification programs are important for workers in just about every industry. EMS workers, accountants, and even scuba divers must be officially certified. For mineworkers, the industry-wide certification is the Canadian Mining Certification Program (CMCP), created by the Mining Industry Human Resources Council (MiHR). Acart’s job was to help increase awareness and recognition of the CMCP… Continue reading Delving for insights to reposition MiHR’s Canadian Mining Certification Program

Giving SMBs the tools they need to secure the #IoTatWork

Small and medium-sized business (SMB) owners work hard to manage the demands of running a business, not to mention handling the complexities of IT and cybersecurity. Thus, Public Safety Canada created the Get Cyber Safe Guide for Small and Medium Businesses, which provides education on cyber security and practical tips to protect your business. Acart’s… Continue reading Giving SMBs the tools they need to secure the #IoTatWork

Teaching Canadians to #ConnectSmarter with the Internet of Things

Do you have a smart TV, or maybe a smart home assistant? Even if you don’t, you probably know someone who does. But you may not know that these smart devices make up the Internet of Things (IoT). As these devices are becoming more commonplace, Public Safety Canada tasked us with educating Canadians on the… Continue reading Teaching Canadians to #ConnectSmarter with the Internet of Things

How to augment your marketing with Augmented Reality (AR)

When you think of Augmented Reality (AR), an image of teens crowding the streets and flocking to parks playing Pokémon Go might come to mind. Or Snapchat filters. But with the release of ARKit (iOS) and ARCore (Android) earlier this year, millions of devices will become AR-capable — bringing AR to the masses. While we’ve… Continue reading How to augment your marketing with Augmented Reality (AR)

Lights, Smartphone, Action: Marketing with Social Media Video

The future of social media is video. Facebook execs have said that by 2021, Facebook will be all video. Media like 360° video, disappearing video and live streams are more than a teen fad – they are storytellers. Let’s look at what makes these marketing tools so effective and best practices to optimize their performance.… Continue reading Lights, Smartphone, Action: Marketing with Social Media Video

Top 10 Digital Trends for 2017 That We’re Watching

2016 was an exciting year for digital marketing as a result of advancements in (and the adoption of) new technologies, techniques, and tactics. At Acart, we are constantly identifying emerging opportunities for our clients. Here are some of the digital trends for 2017 that we’re watching and prepared for. [WPSM_AC_SH id=9074] We look forward to… Continue reading Top 10 Digital Trends for 2017 That We’re Watching

7 Ways to Take Your Marketing the Extra Mile

Acart Communications is Canada’s transit marketing agency. Over the years, we’ve proven our expertise in growing ridership and creating positive change in Ottawa, Kingston, Halifax, York Region, and other systems. Our team recently had the pleasure of sharing some insights garnered from 15 years of transit marketing at the Canadian Urban Transit Association (CUTA) Annual… Continue reading 7 Ways to Take Your Marketing the Extra Mile

S.O.S musique classique

Si j’avais à choisir une image pour décrire l’état de la musique classique à l’ère numérique, je dirais que cet art ressemble à un bateau qui prend l’eau. Étant moi-même musicienne, ça me rend triste et perplexe, mais à travers les lunettes du marketing, je perçois aussi ce déclin comme un super défi à relever.… Continue reading S.O.S musique classique

La Voix et le marketing du duel

S’il fallait cibler LE phénomène télé de l’heure ce printemps au Québec, les gens de mon entourage s’entendraient vite pour dire : La Voix. Les Québécois sont vraiment accros à cette émission. À preuve, La Voix obtient des cotes d’écoute fracassantes frôlant les 2,5 millions de spectateurs. Sur une population de 8 millions, c’est presque 1 personne sur 3!… Continue reading La Voix et le marketing du duel

La bonne odeur du papier

Les Canadiens préfèrent encore lire leur quotidien en version papier. C’est ce que révèle une étude récente de NADbank. On y apprend que 57 % des Canadiens lisent les journaux dans leur version papier alors que 11 % des lecteurs optent pour la version numérique. Or, on nous parle depuis quelques années d’une grave crise de l’imprimé. Selon les… Continue reading La bonne odeur du papier