Why don’t we do more jingles these days? When I was a kid, in the ’70s, jingles ruled consumer marketing as well as PSAs. For some reason, advertisers and agencies started taking themselves so seriously that jingles fell to the wayside. Even beer ads stopped having a fun, singable, branded song with a built-in ad… Continue reading Our latest jingle: Do It On The Bus!
Yesterday, our campaign for Halifax Region’s Metro Transit went live. Themed “Do It On The Bus,” it speaks to the many leisure and work activities you can do as a transit rider that you can’t (or shouldn’t) as a driver. This morning, Metro Transit announced the campaign on its Twitter feed, and included the hashtag… Continue reading Want to go viral? #doitonthebus