Creating characters to bring your brand to life

Characters have represented and personified the essence of brands since the early days of advertising. In fact, Mr. Peanut of Planters dates back to 1916. Characters of all kinds—from people to animals to objects, whether real, costumed, or animated—help brands sell their products/services. Why characters work Characters give the brand a face and personality, which… Continue reading Creating characters to bring your brand to life

An Eggscellent Breakfast Deserves Excellent Invites

The Hill Breakfast is an annual tradition for Egg Farmers of Canada and MPs and Senators at Parliament to celebrate the strengths of Canada’s growing egg industry and supply management. This year’s theme was “Eggs Across Canada”, which captured a spirit of unity for Canada 150. The breakfast highlight was delicious omelettes made with ingredients… Continue reading An Eggscellent Breakfast Deserves Excellent Invites

Introducing Our New Tool: Contrast Checker

Contrast Checker tool is a free, quick and easy way to ensure your web designs will be easier to navigate and accessible to a larger audience, particularly to those with visual challenges. Want to see if your colour choices will pass the test? Just select (or input) your website’s foreground and background colours. Contrast Checker… Continue reading Introducing Our New Tool: Contrast Checker