Creating characters to bring your brand to life

Characters have represented and personified the essence of brands since the early days of advertising. In fact, Mr. Peanut of Planters dates back to 1916. Characters of all kinds—from people to animals to objects, whether real, costumed, or animated—help brands sell their products/services. Why characters work Characters give the brand a face and personality, which… Continue reading Creating characters to bring your brand to life

Giving SMBs the tools they need to secure the #IoTatWork

Small and medium-sized business (SMB) owners work hard to manage the demands of running a business, not to mention handling the complexities of IT and cybersecurity. Thus, Public Safety Canada created the Get Cyber Safe Guide for Small and Medium Businesses, which provides education on cyber security and practical tips to protect your business. Acart’s… Continue reading Giving SMBs the tools they need to secure the #IoTatWork

Teaching Canadians to #ConnectSmarter with the Internet of Things

Do you have a smart TV, or maybe a smart home assistant? Even if you don’t, you probably know someone who does. But you may not know that these smart devices make up the Internet of Things (IoT). As these devices are becoming more commonplace, Public Safety Canada tasked us with educating Canadians on the… Continue reading Teaching Canadians to #ConnectSmarter with the Internet of Things

How to augment your marketing with Augmented Reality (AR)

When you think of Augmented Reality (AR), an image of teens crowding the streets and flocking to parks playing Pokémon Go might come to mind. Or Snapchat filters. But with the release of ARKit (iOS) and ARCore (Android) earlier this year, millions of devices will become AR-capable — bringing AR to the masses. While we’ve… Continue reading How to augment your marketing with Augmented Reality (AR)

An Eggscellent Breakfast Deserves Excellent Invites

The Hill Breakfast is an annual tradition for Egg Farmers of Canada and MPs and Senators at Parliament to celebrate the strengths of Canada’s growing egg industry and supply management. This year’s theme was “Eggs Across Canada”, which captured a spirit of unity for Canada 150. The breakfast highlight was delicious omelettes made with ingredients… Continue reading An Eggscellent Breakfast Deserves Excellent Invites

Creating beautiful things

“The ad man who does not look at ads.” Isn’t that contradictory title? This is exactly what I thought while reading this intriguing interview about Ignacio Oreamuno, former head of ADC (Art Directors Club). His views on creativity in the future of advertising grabbed my attention. Because I truly believe this interview has the potential to… Continue reading Creating beautiful things

7 Lessons In Creativity From David Bowie

With the “David Bowie Is” exhibition opening in Chicago this week, and yesterday being declared an official David Bowie Day in the city, the internet is overloaded with posts re-evaluating the rock veteran’s 50-year career as a recording artist. So why not one more? I should start by outing myself as a massive fan. And… Continue reading 7 Lessons In Creativity From David Bowie

The Most Powerful Question You Can Ask

We were all born philosophers. Don’t believe it? Just ask any parent about the “WHY? BUT, WHY? BUT, WHY?” stage. This is one of the first natural ways humans attempt to understand reality. In fact, young children grapple with complex questions, whether or not they (or indeed, we) fully realize it. And as adults, we… Continue reading The Most Powerful Question You Can Ask

S.O.S musique classique

Si j’avais à choisir une image pour décrire l’état de la musique classique à l’ère numérique, je dirais que cet art ressemble à un bateau qui prend l’eau. Étant moi-même musicienne, ça me rend triste et perplexe, mais à travers les lunettes du marketing, je perçois aussi ce déclin comme un super défi à relever.… Continue reading S.O.S musique classique