#EscapedTRex crashes Montréal Comiccon! #UltimateDinos

What’s big and scary, and less extinct than you thought? How about a “real” 12-foot T. rex running loose? For the Canadian Museum of Nature’s Ultimate Dinosaurs exhibition, we planned and executed an experiential marketing activation in Montréal that turned heads — even among the costumed fans at Comiccon! We partnered with Ottawa dinosaur performer… Continue reading #EscapedTRex crashes Montréal Comiccon! #UltimateDinos