Strategy + Innovation
STRATEGY AND INNOVATION PARTNER WITH STAYING-POWER AS ACART INTRODUCES NEW PARTNERSHIP AND LEADERSHIP TEAM
Chief Strategy Officer Theresa Forman and Chief Innovation Officer Andrew McWiggan partner with Acart founder Al Albania to spearhead the agency’s evolution.
ACART’S TOP PRIORITY HAS ALWAYS BEEN TO DELIVER AN EXCEPTIONAL CLIENT EXPERIENCE AND OUR NEW PARTNERSHIP EMPOWERS US TO OFFER CLIENTS MORE THAN EVER. MORE RESULTS, MORE INNOVATIVE THINKING, MORE TECHNOLOGICAL BENCH STRENGTH, MORE B2B & B2C EXPERTISE, MORE STRATEGY, AND MORE LONGEVITY. MORE. WHICH IS EXACTLY WHAT CHIEF STRATEGY OFFICER THERESA FORMAN AND CHIEF INNOVATION OFFICER ANDREW McWIGGAN ARE DOING AS THEY JOIN FOUNDER AND PRESIDENT AL ALBANIA AS PARTNERS. TOGETHER, THEY WILL CONTINUE ACART’S LEGACY OF INDEPENDENCE AND EXCELLENCE IN THE FIELD OF ADVERTISING. ACART IS PRIMED TO GROW INTO NEW MARKETS AND MAKE AN EVEN GREATER IMPACT. THE FUTURE IS BRIGHT.
Rough waters make strong sailors and having navigated the shifting sea of a stormy pandemic, Acart is more resilient than ever. The team is focusing on client satisfaction, greater agility, generating big results, and bringing attention-grabbing creativity to an ever changing industry. Acart leadership is passionate about clients looking to transform their brands and their relationships with clients.
Since the day we opened almost 50 years ago, Acart’s north star has always been providing exceptional value and unmatched customer experience. Andrew and Theresa bring clients innovative thinking that leads to exciting results. They are increasing our technological offerings and bring in-depth experience in both B2B and B2C markets. They have a proven track record of delivering outstanding benefit to customers and that’s why I’m excited to have them join the leadership team, and more importantly, the ownership structure.
CHIEF INNOVATION OFFICER ANDREW McWIGGAN BRINGS A GLOBAL PERSPECTIVE HAVING WORKED MANY DIFFERENT VERTICALS WITH SPECIFIC AUDIENCES WITH SPECIFIC NEEDS OVER THE LAST EIGHT YEARS. HIS EXPERIENCE WITH DIGITAL TRENDS, STRATEGY, AND E-COMMERCE EMPOWERS HIM TO EXPAND ACART SERVICES BY INVESTING IN IP AND STRATEGIC PARTNERSHIPS.
He will focus on product and service quality, ensuring studio and customer experience teams deliver on the agency’s mandate. Care and attention to detail punctuate everything Andrew touches. This role allows him to lead Acart’s investment in innovation by disrupting the standard agency pricing model through value-based pricing. An abundance of entrepreneurial spirit, wealth of knowledge of business growth and customer experience, as well as passion for innovation make him an exciting partner and leader.
Getting to know Al over the last four years has been a privilege and I was truly honoured when he invited me to join the agency in 2019. Al consistently puts his people before profit, which is rare. I feel lucky to have been coached and mentored by him and am excited for our business’s future. I look forward to helping Acart and our clients excel in the marketplace. It’s an exhilarating time to be involved in agency life. Clients are looking for unique value drivers from their agency partners, which has become more apparent than ever during the pandemic. The marketplace is changing at a rapid pace and our agency is uniquely positioned for growth. We’ve built new product offerings, engineered new processes and pricing approaches while evolving the way we work with clients. To say it’s been rewarding for our partners and our agency would be an understatement. I believe in the Acart team and am proud of their resilience. They have adjusted to remote work, adopted new collaboration tools and techniques, while managing all the unique challenges the pandemic presented with grace and professionalism. We’re a dynamic, ambitious partnership group with a diversity of experience that makes the future even more exciting. I’m looking forward to this next phase of my journey with Acart.
CHIEF STRATEGY OFFICER THERESA FORMAN BRINGS OVER 20 SUCCESSFUL YEARS IN BUILDING HIGH-PERFORMANCE TEAMS AND DRIVING BRAND AND BUSINESS GROWTH GLOBALLY, IN BOTH B2C AND B2B MARKETS.
Theresa has held Executive positions both in house and at agencies, and she’s catered to many distinct target audiences across many sectors and industries – this unique breadth and depth of experience and insight make her a powerhouse partner. Theresa joined Acart full-time in fall 2020 and has continued evolving the agency’s strategic practice; in fact, her strong strategic base for the agency means creativity and results can thrive. Theresa’s focus will be on working to connect all of Acart’s strategic expertise and services into a powerful tip of the spear offering. Her quick wit and ability to tap into an audience’s thinking make her an invaluable addition to Acart’s partnership and leadership team.
I love the magic that happens when strategy, media, and creative align. I’m driven by the opportunity to focus on the strategic utilization of data to drive better brand experiences. These transcend mediums and trends and drive brand and go-to-market success. I was drawn to Acart for many reasons; in particular, Al’s integrity. My interest was piqued by the agency’s considerable investment in data platforms that allow us to bring clients closer to their customers. I love that Acart isn’t hindered by depending on our clients and partners for performance data. It makes our agency’s opportunity for success and relevance limitless. It’s empowering to be able to optimize our programs, where necessary, in a timely manner. I’m excited to build upon the successful legacy that Al and the team have established over the last half century. I can’t wait to see what the future holds!