Canadian winters may not be for the faint of heart, but with the right preparation and spirit, it can be a pretty cool time.
This year, we’re celebrating winter with Visit Northwest Ontario by promoting the many activities the region has to offer. The campaign look and feel was established by Generator, our agency partner in Thunder Bay, which we then adapted for social media.
The anchor of the campaign is a photo contest on VisitNWO’s Instagram that encourages their audience to show how they #LoveWinter for a chance to win a ski and stay package for two in Northwest Ontario.
Even though we can’t win, we couldn’t resist participating! See how some of our Acartians #LoveWinter: