York Region Transit is one of our favourite clients. Partly because we’re passionate public transit supporters, but mostly because we have built a positive and trusting working relationship that yields amazing results.
So it is with great pleasure that we toot YRT’s horn by sharing their incredible news: In 2012, the Regional Municipality of York registered the highest transit ridership numbers in the history of YRT/Viva — more than 22 million riders!
“This is an historic milestone for transit in York Region,” said York Region Chairman and CEO Bill Fisch. “We have come a long way since January 2001 when York Region Transit (YRT) was amalgamated from five local transit services and began with six million riders. We have rebounded from a transit strike and will continue to see our transit ridership numbers grow throughout 2013.”
YRT adds that fourth quarter of 2012 saw the highest revenue ridership recorded in a single quarter since transit amalgamation!
Having spent the past three years creating campaigns to promote the brand and ridership, as well as to promote rider safety and security, we’re really proud to have played our part in YRT’s phenomenal success.
Acart has also created award-winning and successful transit campaigns for OC Transpo and Kingston Transit, and we’re currently working on another exciting ridership campaign that will break soon.
Some of our YRT work has also been featured on Ads of The World.
If you’d like to learn more about our transit success,