By now, if you live in Ottawa, you probably know that Star Trek: The Starfleet Academy Experience is coming to town!
We launched our campaign for this world-premiere experience at Canada Aviation and Space Museum with a “UFO” teaser video that went viral, as well as unique experiential elements in Ottawa, Kingston, and Montréal.
Last week, we engaged the second phase of the experiential, a travelling “Captain’s Chair” Twitter-enabled video booth:
Warp speed now! joinstarfleetacademy.ca #starfleetOTT #CFRideauCentre pic.twitter.com/OFRRvEwaXT
— Jimmy Kirk (@jimmykirk2370) April 23, 2016
Space the final frontier joinstarfleetacademy.ca #starfleetOTT #CFRideauCentre #StarTrek pic.twitter.com/TlTXaDKIQU
— Jimmy Kirk (@jimmykirk2370) April 24, 2016
Space the final frontier joinstarfleetacademy.ca #starfleetOTT #CFRideauCentre pic.twitter.com/NF70VBSaor
— Jimmy Kirk (@jimmykirk2370) April 23, 2016
Warp speed now! joinstarfleetacademy.ca #starfleetOTT #CFRideauCentre @PCharles33 pic.twitter.com/k8Vc1aAMxG
— Jimmy Kirk (@jimmykirk2370) April 23, 2016
The setup used Captain James T. Kirk’s command chair from Star Trek: The Original Series, with a backdrop by Rocket57 Illustration. Our activation team, recruited and trained by Acart’s Head of Experiential Marketing Patrick Kavanagh, provided participants with a captain’s shirt and cue cards for authentic Star Trek lines. They captured the video and broadcast it on a dedicated Twitter channel, @jimmykirk2370.
On the first two days of activation, at Ottawa’s Rideau Centre, it seemed that everyone and his or her dog wanted to get involved.
Starfleet wants you!joinstarfleetacademy.ca #AvSpaceMuseum #CFRideauCentre pic.twitter.com/iyxZW1lktR
— Jimmy Kirk (@jimmykirk2370) April 23, 2016
The Captain’s Chair is now on the road, and will appear in Montreal on April 28 at Place Ville Marie; at Canadian Museum of Nature’s Nature Nocturne on the 29th; and at Ottawa’s St. Laurent Shopping Centre on the 30th. Future activations are planned for Ottawa Poutine Fest, Ottawa Comiccon, and other malls in Ottawa and Kingston.
Follow @avspacemuseum for updates. Or just follow the crowds to the red shirts!