Squash Canada – Rebrand: Positioning Squash Canada as a national leader

Squash is a unique sport – it’s affordable, builds muscular strength and endurance, is great for your heart, and you can start playing any time. Squash Canada was looking to refresh their brand and website to attract new players, as well as to affirm their position as thought leaders in the sport.

To position Squash Canada as a national leader for squash-related information in Canada, our team developed a strong logo and the bold tagline “Driving excellence in our sport”, along with a dynamic website, updated content, and a sports social media strategy that reflected a modern, confident position.

After the site launched, our team was pleased to hear from Squash Canada’s Executive Director, Danny Da Costa: “We have grown over 300% in the number of users to our Facebook and Twitter pages. Our new logo and website have generated considerable attention in the squash community and we feel even in the early stages, our numbers are good. The number of visitors to our site has increased considerably, the amount of time the visitors have spent on our website has increased and we have doubled the number of pages people visit from our past site.”

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