shApp – Branding: Launching a memorable startup brand

Successful entrepreneur David Martinek is developing an intuitive app that will revolutionize the way we shop, and needed a brand look and feel that reflected the energy of his company.

Our team worked alongside David to create a user-friendly brand and web-teaser. The name “shApp” is a fun play-on-words that generates everyday verbiage, such as “just shApp it”. The logo stems from the idea of handwriting a grocery list and the bright colour palette was selected to breathe life and even more energy into the brand.

Since the web-teaser went live in February, the shApp page has received over 5,000 views and organic and outreach activities have resulted in more than 1,150 users subscribing to receive info about shApp and its developments.

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