#ChangeEngagement: Global Launch of Star Trek: The Starfleet Academy Experience

What needed to change

Greater awareness and buzz to drive ticket sales to the world premiere of Star Trek™: The Starfleet Academy Experience, hosted by the Canada Aviation and Space Museum in celebration of the 50th anniversary of Star Trek.

#ChangeMarketing solution

To excite people for this interactive exhibit’s world debut, Acart created an immersive advertising campaign which included strategy, creative development, digital, out-of-home, broadcast, social media content, experiential marketing, media strategy and placement, and public relations.

What changed

  • 70 million combined ad impressions for digital and social
  • 113,000 unique website visitors
  • 10,000+ engagements on Facebook, Instagram, and Twitter ads
  • 32% overall increase in the Canada Aviation and Space Museum’s social media followers
  • Attracted close to $600,000 in earned media
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