What needed to change
In 2016, the Traffic Injury Research Foundation (TIRF) received funding to develop a web-based tool to synthesize evidence-based research on drug-impaired driving. Acart needed to develop the tool’s brand identity, communicating what the tool is and what it is used for.
Acart developed the tool’s name, tagline, and logo design. The name Drug-Impaired Driving Learning Centre (DIDLC) communicates that the tool is interactive and educational, while the tagline “Knowledge informing strategies” clarifies the intention. The design uses a 3-D effect to simulate the blurred vision of a drugged driver.
- Drug-Impaired Driving Learning Centre was launched in early 2017
- DIDLC now plays an important role in supporting efforts of governments and road safety stakeholders to prevent and reduce drug-impaired driving