#ChangeBranding: Canadian Coalition on Distracted Driving

What needed to change

To address the problem of distracted driving in Canada, the Traffic Injury Research Foundation (TIRF), with its Drop It And Drive® (DIAD) program, and in partnership with The Co-operators, created a multi-sector initiative and developed a national action plan. We needed to create the group’s brand identity to communicate their national position.

#ChangeMarketing solution

Acart developed a suite of action-oriented and distraction-focused names. The winner, Canadian Coalition on Distracted Driving (CCDD), is simple yet distinct, and communicates the national position of the group. Our logo design incorporates a steering wheel, with white lines at 10 and 2. The triangle and car symbolize moving forward in a straight, focused direction.

What changed

  • In March 2017, the CCDD released a National Action Plan to combat distracted driving
  • Now provides hundreds of research studies and articles to inform and build partnerships to reduce distracted driving
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