MRT Week – Look Deeper and Celebrate the People behind the Technology


From November 6–12, Medical Radiation Technologists (MRTs) across Canada celebrated with their community, colleagues, and each other to promote the Very Image of Care during MRT Week. Acart was tasked with creating various materials including a poster, fact card, post-it note, tent card, retractable badge holder, bandage dispenser and downloadable banner to help promote this very special week.

The messaging asks other health professionals, patients and the Canadian public, to “Look deeper and celebrate the people behind the technology.” Acart applied the look-and-feel created for the Very Image of Care brand campaign (imageofcare.ca) to these promotional pieces. Each item was meticulously executed to communicate CAMRT’s message that MRTs play a crucial role in Canada’s healthcare system.

IMAGES OF MRT WEEK COLLATERAL

These creative pieces provided MRTs in Canada the tools to demonstrate pride in their profession, and to communicate important messages about the role of MRTs. Acart is proud to help MRTs promote their profession and capitalize on their contact with the public before, during and after MRT week, in order to help them clearly identify themselves when in contact with a patient.

Every once in a while you get a client whose shear passion and excitement for their members is inspiring. This is the case with CAMRT. Acart has been fortunate to work with CAMRT for a few years now, including on the award-winning Very Image of Care campaign. So far, this campaign has proven to be an enormous success. Recently, CAMRT has started a video and photo contest for MRTs and members. All of the participants have shown proud ownership of the brand created by Acart by incorporating the messaging and visual components into their photo and video entries. This is what Acart strives to create with each and every client — true brand champions!


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