As the COVID-19 coronavirus causes social and economic disruptions around the world, businesses are challenged to get ahead of the crisis. In the client-facing world of advertising and marketing we have developed contingencies to continue to operate and provide the services on which other organizations depend.
At Acart, following recommendations made by the Public Health Agency of Canada (PHAC) and other authorities, we have enacted temporary policies to promote the health and wellbeing of our employees and our clients.
For our clients and external partners
Acart is operating remotely, meaning that all employees are working from home. This means that we are not conducting face-to-face meetings with each other, nor with clients, potential clients, or partners. Instead, we are using all of the communication tools at our command, including video/audio conferencing, electronic messaging, and online documents and presentations. As we know that many of you are adjusting to the limitations of technology you have at home, we will do everything we can to accommodate your channel preferences.
For our employees
Like many office-based businesses, we transitioned to a temporary work-from-home structure, starting March 17. Our business remains open, even though our office is closed.
We have robust and secure systems in place to make this change with minimal disruption, and we anticipate no major hindrances to collaboration, productivity, or external reporting.
What comes next
We are optimistic that by working together, Canadians and Canadian businesses will be able to recover from this crisis. However, there are many uncertainties ahead of us.
We are waiting to see if tactics, such as social distancing, are successful in “flattening the curve” — slowing the spread of COVID-19 to allow our healthcare system to keep up with the demand for treatment.
If your organization is affected by this global situation, we can help. Our experience in health crisis and emergency preparation communication for PHAC, Public Safety Canada, and others, gives us a unique perspective on the issues facing all businesses today. We understand the issues, the messages, and how to reach people quickly through digital, social, and traditional channels.
Contact Andrew McWiggan for a free consultation.
Crisis communication resources
As a professional service to our clients and our industry, we’re developing resources to help communicate effectively during this critical time.
Bookmark this page, or follow our social channels, to access new tools and tips as soon as they are posted.