Helping Jane Goodall Help Chimpanzees (And All Of Us)

Chimpanzees are very much like us. That’s why studying them in the wild is one of the most important things we can do to understand human nature.

Dr. Jane Goodall is one of the pioneering researchers who spent the time to really understand the similarities — and differences — between our closest living relatives and ourselves. We’re proud to partner with the Jane Goodall Institute of Canada to help save chimpanzee populations, preserve their African habitats, and help the people who live near them develop sustainable economies that will not put them in conflict with their fellow great apes.

Our first full-page ad for JGI Canada launched Saturday in The Globe And Mail.

Here it is:

Jane Goodall Ad: Cousin, we need to talk. It’s been seven million years since we shared a mother with chimpanzee, but we still share almost 99% of our DNA. Your donation to the Jane Goodall Institute of Canada gives chimpanzees a fighting chance against deforestation, poaching, and other threats that could wipe out their species in the wild in the next 15 years.

Acart Communications is working with the Jane Goodall Institute of Canada to develop messaging and communication strategies for 2014. It’s a special year for “Dr. Jane” — the legendary primatologist, ethologist, anthropologist, and UN Messenger of Peace will turn 80 on April 3. And she’s very interested in inspiring new generations of scientists and activists who will continue to improve the world for all great apes, including ourselves.

This first ad was created as a pro bono partnership between the Jane Goodall Institute of Canada, Acart Communications, and The Globe and Mail — which donated a full-page to the cause! You can do your part, too, by donating online.

UPDATE (January 7): We just received news that Dr. Jane Goodall herself has reviewed the ad, and she sent us this message via e-mail: “I want to congratulate you on the messaging. It is powerful. And I have heard what a huge impact it made, how many people called in, wanted to join, to help and so on.”


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