Choosing whether or not to join the Canadian Armed Forces is a big decision. It’s not a surprise that potential recruits may have many questions about the different careers, what life is like in the Forces, if they’re qualified to join, and if it’s the “right fit” for them.
The Department of National Defence and the Canadian Armed Forces were looking for a way to address these questions and perceived barriers – which led to the creation of an interactive quiz – “How Well Do You Know Your Forces”.
We created this interactive tool as a fun, shareable solution to challenge misconceptions, highlight opportunities, and pique interest about the Forces. Our involvement included writing all the copy in English and French; establishing a look and feel; designing the layout; and developing, testing, and troubleshooting it for the traditional desktop web experience, as well as mobile and tablet browsers.
It was a unique project, and we’re ecstatic about how it turned out. Here are some shots of the quiz: