About a year ago, we published a blog post on why your brand needs a social influencer. We know influencers are important to increase your brand’s awareness, conversion, and exposure—but where exactly do you find these influencers? And how do you determine who are the best influencers for your brand?
The best place to find influencers may be right under your nose. In fact, they may already be following you. If you want to find influencers who are passionate about your brand, take a look at who is already following you or talking about your brand organically on social media. There are tools, such as FollowerWonk, you can use to analyze your followers to see who has the most social authority or influence.
With tools like Buzzsumo, you can search for hashtags and keywords, and target by location, to find subject matter experts in your region who may be interested in your brand.
Another option you have to find influencers are websites, such as #paid or NARCITY, that connect brands to influencers/bloggers who are open to paid brand partnerships. We leveraged #paid to find influencers for a campaign for the Canadian Paralympics Committee that challenged Canadians to try to keep up with the athletes through a series of hardcore training videos. You can search for influencers by theme (fitness, lifestyle, etc.), location, follower-size and more.
Hi Guys! I’m doing the Ab V-Up’s @CDNparalympics #ParaToughChallenge and donating five dollars to support our Canadian athletes by texting PARATOUGH to 45678. You two are next @adairtrainer and @thekinghandlesgps – yep, y’all just got nominated. Are you tough enough to keep up with Canada’s Paralympic team?! Try the #ParaTough workouts at ParaTough.com and be sure to cheer for Canada this September 7-18 at the 2016 Rio Summer Paralympics. Woohoo!! #partner #fitness #carmelrodriguezfit #canadianparalympians #challenge #calisthenics #yoga # gymnastics
Once you find your influencers, you will need to do your research to determine if the influencers are a good fit for your brand. Ask yourself:
- Do their core values line up with those of your brand?
- Are their followers a reflection of who you would want to follow your brand?
- Is it a low-risk or a high-risk partnership?
- Do they cover controversial topics that may hurt your brand’s reputation?
- Have they been involved in any controversial situations?
- Are they a polarizing personality?
After you’ve vetted your influencers, it’s time to reach out to them. If you are using a paid service website, they will make the connection for you. If you are reaching out organically, you can do so discreetly in an email or a private message on social media. Remember that influencers get tons of notifications and emails so you may need to be creative in your approach. Determine what you can offer to the influencer and how you will get their attention.
At Acart, we connect our clients to influential people all the time. Whether you want to boost your brand’s social media engagements, increase web traffic, or promote an initiative, talk to us today to learn how we can help you reach your business objectives.