SEO stands for search engine optimization, which is the process of applying and adhering to specific practices and guidelines to help ensure a webpage appears high on the list of results returned by a search engine after a query has been made.
For example, let’s see which sites come up when I search for “super cool cats”.
Your site can rank for “super cool cats” too, or virtually any key phrase you desire, with a great SEO plan.
SEO is a continual process, not a one-time, quick fix.
Keeping your site optimized for search engines requires implementing constant research, evaluating data, and frequently updating your content and practices. If done correctly, the results can help you reach your online goals.
1. Increase your website’s traffic
There are over 640 million domains on the World Wide Web – and thousands more are added every day.
93% of web experiences start at a search engine
and 75% of users don’t look past the first page of results
Your website’s visibility is crucial to reaching your target audience and keeping your brand top-of-mind. Optimizing your site can improve your search engine rankings, thus improving the likelihood of users visiting your site.
2. Improve credibility
If your site is easy to find, it’s more likely to be shared or used as a resource or reference. When other people cite or share your site, it improves your credibility as a business and as a subject matter expert.
More than 25% of all site traffic and lead generation comes from earned media
You can help your site gain more earned media by incorporating SEO best practices.
3. Beat your competitors to the punch
Have you been comparing your online presence to that of your competitors? Chances are, if you’re incorporating best SEO practices (and your competition has not), you will rank before them in search results for your desired keywords.
Better SEO means potential clients have a higher chance of seeing what you have to offer, first
And that means you’ll have a leg up on them.
4. Create more opportunities to persuade, sell, and educate
An effective SEO strategy gets your information in front of your target audience more often. This helps you achieve your online goals, as well as overall business goals.
Search is the #1 driver of traffic, beating social media by more than 300%
The traffic potential of search is excellent, so it’s no doubt SEO should be a part of your regular website maintenance. If you haven’t implemented it yet, it’s not too late! But, the sooner you start the better, because it may take a couple weeks before you notice a change in your search engine rankings.
Do you want to set your site up for search engine success?