Having fun with transit safety

Safety campaigns can pose a challenge. Organizations are required to remind users about basic and common sense safety precautions, but such messaging can easily seem “preachy”.

Our solution? Play up the preachy tone in an entertaining way by putting them in the mouth of the ultimate do-gooder: a stereotyped super hero.

Inspired by old comic book PSAs, we created an ironic character for York Region Transit, York Region Man, who provided the important transit safety message with colourful illustrations and memorably exaggerated scenarios:

York Region Man transit safety cartoon - crossing signal

York Region Man transit safety comic - blocking door

York Region Man transit safety comic - handrail

In addition to the comic strip series, for social media sharing, we rolled out a campaign of in-transit ads, web ads, and an online safety game.


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