For as long as I can remember I enjoyed school. I know, call me a nerd, but I genuinely enjoy being busy and learning new things. With this in mind, you can imagine my reaction when I found myself immersed in projects for three years as a student in the Advertising program at Algonquin College. From marketing concepts to design elements, the program taught me something new every day.
While I was convinced I wanted to be a designer during my first year in the program, by second year, I quickly came to the realization that the business side of the industry was calling my name. I found myself in a leadership position in group projects, always organizing meetings, delegating tasks, and ensuring all parts of the project were done on time. As I continued to develop these skills, I knew I was looking towards a future in Account Services. That’s why, when it came time to complete my six week placement at the end of my third year, I pursued an internship in Client Services.
When I arrived at Acart Communications for my first day as an intern, I was excited (and admittedly nervous). After all, I had just spent the past three years learning how the industry worked, and now here I was ready to apply what I learned and prove myself in one of the biggest full-service ad agencies in Ottawa.
After being introduced to everyone and given a tour of the agency, I was quickly brought into my first creative team briefing. I sat in the “Brainforest” room, surrounded by bright green walls, where I observed the process. I was already experiencing parts of the industry we were only told about in school.
I worked hard in the six weeks that followed and made sure to ask a lot of questions (it’s the best way to learn, isn’t it?). I also spent a lot of time attending meetings and learning how to write Creative Briefs, estimates, and reports. I even got to sit in on client pitches, presentations, and the odd lunch and learn. I never said no to working on a project, and tried to take something away from all the projects I worked on. Before I knew it, my six weeks were up. I said my goodbyes and thanked everyone for taking me in and teaching me the ways of the agency.
A few days later, I got a phone call, followed by an official offer of employment. Fast-forward two weeks and I was walking through Acart’s doors as a full-time Account Coordinator. It didn’t take long before I was fully integrated into agency life once again — this time with a new desk and a few more responsibilities. Already familiar with the team and the process, I started working on bigger projects, assisting the team where needed. I started coordinating more projects, attending more meetings, and interacting with more clients. I even got to attend my first radio recording session.
I’ve faced more challenges, learned more lessons, and will continue to do so. Like I said before, I enjoy being busy and being kept on my toes, and I certainly can’t think of a better place to start my advertising career.
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