Do you have a smart TV, or maybe a smart home assistant? Even if you don’t, you probably know someone who does. But you may not know that these smart devices make up the Internet of Things (IoT). As these devices are becoming more commonplace, Public Safety Canada tasked us with educating Canadians on the… Continue reading Teaching Canadians to #ConnectSmarter with the Internet of Things
The future of social media is video. Facebook execs have said that by 2021, Facebook will be all video. Media like 360° video, disappearing video and live streams are more than a teen fad – they are storytellers. Let’s look at what makes these marketing tools so effective and best practices to optimize their performance.… Continue reading Lights, Smartphone, Action: Marketing with Social Media Video
York Region Transit (YRT/Viva) has been an Acart client for several years, and they’re one of our favourites. We have done a number of ridership campaigns for them, as well as safety education, anti-harassment, and anti-fare-evasion campaigns. This year, YRT/Viva also needed corporate video to inform York Region’s Committee of the Whole what to expect from transit over the next few… Continue reading VIDEO: YRT/Viva’s Route to Innovation
What’s better than celebrating Pride in The Village in Ottawa, Ontario? Celebrating it with delicious, themed food of course! This Pride Week, we teamed up with our friends at Burgers n’ Fries Forever to create a treat that is as colourful and fun as Pride itself—Pride Fries! We also helped create a catchy jingle and video to promote it!… Continue reading Get Your #PrideFries On!
Orions in the civil service! Tribbles in the lunchroom! Moms with tricorders! FUTURISTIC FLIP-PHONES! Since Star Trek: The Starfleet Academy Experience opened in May, at Canada Aviation and Space Museum, the worlds of Star Trek and Ottawa have been colliding: These “local ads” were written by Acart and produced by CTV to promote The Starfleet… Continue reading Ottawa has gone full #StarTrek
The Ontario Public Service Employees Union (OPSEU) represents 130,000 members across Ontario, two-thirds of whom are women. In anticipation of Ontario’s new Bill 132, the Sexual Violence and Harassment Plan Act (Supporting Survivors and Challenging Sexual Violence and Harassment), OPSEU is training all staff on sexual harassment to promote harassment-free workplaces across the province. That’s… Continue reading Helping OPSEU prevent workplace harassment
The Canadian Association of Medical Radiation Technologists (CAMRT) represents the medical professionals who provide you with X-rays, computed tomography, magnetic resonance imaging, ultrasound and nuclear medicine. We’ve been working with CAMRT for several years to help them raise the profile of the profession among healthcare peers and patients, from creating an award-winning patient-centric microsite to… Continue reading Helping healthcare workers share their professional pride
It was the longest Canadian federal election in living memory, but we were ready for it. Since being awarded the Elections Canada contract almost two years ago, Acart’s team has been developing the Ready to Vote campaign that was ubiquitous in your mainstream and social media for the past few weeks. From media and communication… Continue reading More Canadians were Ready to Vote in #elxn42!
Elections Canada now estimates that 3.6 million Canadians voted in the advance polls over Thanksgiving weekend — a 71% increase in advance voting over the last election in 2011! Clearly, voters are engaged in this federal election. Current legislation prevents Elections Canada from encouraging people to vote. (That’s up to parties and community groups.) But… Continue reading Helping you be Ready to Vote on October 19 #elxn42
If you live in Canada, or consume Canadian media, you’ve probably seen our campaign for the federal election by now. Following the voter registration phase, we’ve now moved on to informing Canadian voters about the Voter Information Card they should have received in the mail by now. As before, our helpful animated character explains what… Continue reading What’s a Voter Information Card? Our new #elxn42 ads explain
Monday, September 14, marked the official launch of Elections Canada’s Electoral Reminder Program advertising campaign. And we couldn’t be more proud! At Acart, we have been working on the strategy and execution of this campaign for almost two years — from agency pitch, to client consultations, to creative development, to testing, production, and media trafficking.… Continue reading Helping Canada get ready to vote in #elxn42