Why don’t we do more jingles these days? When I was a kid, in the ’70s, jingles ruled consumer marketing as well as PSAs. For some reason, advertisers and agencies started taking themselves so seriously that jingles fell to the wayside. Even beer ads stopped having a fun, singable, branded song with a built-in ad… Continue reading Our latest jingle: Do It On The Bus!
Yesterday, our campaign for Halifax Region’s Metro Transit went live. Themed “Do It On The Bus,” it speaks to the many leisure and work activities you can do as a transit rider that you can’t (or shouldn’t) as a driver. This morning, Metro Transit announced the campaign on its Twitter feed, and included the hashtag… Continue reading Want to go viral? #doitonthebus
We’ve been doing public transit advertising for quite a few years now, but it’s still a thrill to launch a campaign in a new market. For the past couple of months, we’ve been developing this campaign for Halifax Metro Transit. Today, it launched! Do It On The Bus is all about making people more aware… Continue reading Our newest transit campaign: Do it on the bus
York Region Transit is one of our favourite clients. Partly because we’re passionate public transit supporters, but mostly because we have built a positive and trusting working relationship that yields amazing results. So it is with great pleasure that we toot YRT’s horn by sharing their incredible news: In 2012, the Regional Municipality of York… Continue reading Record ridership at York Region Transit
As part of their commitment to passenger safety, YRT works with York Regional Police to prevent verbal, physical and sexual harassment of passengers by other passengers. While this is not currently a particular problem in York Region (compared to other Canadian urban regions), the campaign is intended as proactive measure to deter potential abusers, by ensuring them that they will be caught by on-board cops and prosecuted, as well as an invitation to bystanders to be part of the solution.
For the second year in a row, York Region Transit has won an important national industry award for an advertising campaign created by Acart.
York Region Transit wins a CUTA Corporate Innovation award for its latest fare evasion campaign by Acart Communications.
Our new brand advertising campaign for York region Transit launched today. Check out the creative, the insights, and some behind-the-scenes peeks at the production process,
We have long promoted ourselves as Canada’s transit advertising specialists, and we have had great success in relaunching transit brands like OC Transpo, Kingston Transit, Canadian Urban Transit Association and Smart Commute. But each new system is a unique challenge, and we could hardly wait for our first assignment.