MiWay, the public transit operator in Mississauga, is the most recent addition to our portfolio of public transit clients. After years of planning, the final station of the Mississauga transitway will open this fall; the transitway itself has been open since 2014 when the first four stations opened. There has been major investment into the… Continue reading MiWay promotes Mississauga Transitway with new ad campaign
York Region Transit‘s brand experience in York Regional Police’s Community Safety Village has won a Gold Hermes Creative Award! The experience is an extension of our York Region Man (YR Man) transit safety campaign for YRT/Viva, which won more awards in 2015, including a Marketing and Communications Leadership Award from the Canadian Urban Transit Association (CUTA) and an Ovation Award of… Continue reading YRT/Viva Safety Village Experience wins Gold Hermes Creative Award
The beginning of the 2017-2018 school year marks the launch of a new campaign Going MiWay, for one of our newest clients, MiWay. For those unfamiliar, MiWay is the public transit operator in Mississauga, in the Greater Toronto Area (GTA), transporting customers in a city of more than 721,000 people. We were tasked with creating… Continue reading MiWay speaks to students with a new ad campaign
York Region Transit (YRT/Viva) has been an Acart client for several years, and they’re one of our favourites. We have done a number of ridership campaigns for them, as well as safety education, anti-harassment, and anti-fare-evasion campaigns. This year, YRT/Viva also needed corporate video to inform York Region’s Committee of the Whole what to expect from transit over the next few… Continue reading VIDEO: YRT/Viva’s Route to Innovation
York Region Transit has been a client of ours for several years, and they’re a great partner. Our latest campaign for the system is a hard-hitting ridership campaign that challenges drivers to consider the quality of their commute. Especially given increasing traffic congestion in one of Canada’s fastest-growing regions. Our new work uses the classic… Continue reading Showing how easy public transit can be on YRT/Viva
Remember York Region Man? The comic strip hero we created for York Region Transit was a big hit on their social media. It achieved an unheard-of .855% click-though rate on paid Facebook posts and awards from the Toronto chapter of the International Association of Business Communicators (IABC) and the Canadian Urban Transit Association (CUTA). Well,… Continue reading The Return of York Region Man
It was the longest Canadian federal election in living memory, but we were ready for it. Since being awarded the Elections Canada contract almost two years ago, Acart’s team has been developing the Ready to Vote campaign that was ubiquitous in your mainstream and social media for the past few weeks. From media and communication… Continue reading More Canadians were Ready to Vote in #elxn42!
Elections Canada now estimates that 3.6 million Canadians voted in the advance polls over Thanksgiving weekend — a 71% increase in advance voting over the last election in 2011! Clearly, voters are engaged in this federal election. Current legislation prevents Elections Canada from encouraging people to vote. (That’s up to parties and community groups.) But… Continue reading Helping you be Ready to Vote on October 19 #elxn42
It’s been a long election campaign, but advance polls are almost here! Which means that our Ready to Vote campaign for the 2015 federal election is entering a new phase: [youtube]https://youtu.be/OK5bJesHc9I[/youtube] Of course, this weekend is also Thanksgiving Weekend here in Canada! Traditionally, it’s a time when many post-secondary students who attend school away from… Continue reading In #elxn42, Thanksgiving weekend is also time for advance polls!
If you live in Canada, or consume Canadian media, you’ve probably seen our campaign for the federal election by now. Following the voter registration phase, we’ve now moved on to informing Canadian voters about the Voter Information Card they should have received in the mail by now. As before, our helpful animated character explains what… Continue reading What’s a Voter Information Card? Our new #elxn42 ads explain
Each year, the Ottawa Humane Society (OHS) cares for more than 10,000 lost, abandoned, neglected or abused animals. As part of their commitment to care, they find animals loving, forever homes. In our latest transit campaign for the OHS, we’re letting more people know about the beautiful dogs, cats, and other small animals that are available for… Continue reading Helping animals at the Ottawa Humane Society find forever homes
Last year, longtime client York Region Transit (YRT/Viva) launched a new kind of rider safety campaign by Acart. This year, it was recognized by the Canadian Urban Transit Association (CUTA) with a Marketing and Communications Leadership Award, and by the Toronto chapter of the International Association of Business Communicators (IABC) with an Ovation Award of… Continue reading YR Man a “Super” performer at industry awards shows