Orions in the civil service! Tribbles in the lunchroom! Moms with tricorders! FUTURISTIC FLIP-PHONES! Since Star Trek: The Starfleet Academy Experience opened in May, at Canada Aviation and Space Museum, the worlds of Star Trek and Ottawa have been colliding: These “local ads” were written by Acart and produced by CTV to promote The Starfleet… Continue reading Ottawa has gone full #StarTrek
It was the longest Canadian federal election in living memory, but we were ready for it. Since being awarded the Elections Canada contract almost two years ago, Acart’s team has been developing the Ready to Vote campaign that was ubiquitous in your mainstream and social media for the past few weeks. From media and communication… Continue reading More Canadians were Ready to Vote in #elxn42!
Elections Canada now estimates that 3.6 million Canadians voted in the advance polls over Thanksgiving weekend — a 71% increase in advance voting over the last election in 2011! Clearly, voters are engaged in this federal election. Current legislation prevents Elections Canada from encouraging people to vote. (That’s up to parties and community groups.) But… Continue reading Helping you be Ready to Vote on October 19 #elxn42
It’s been a long election campaign, but advance polls are almost here! Which means that our Ready to Vote campaign for the 2015 federal election is entering a new phase: Of course, this weekend is also Thanksgiving Weekend here in Canada! Traditionally, it’s a time when many post-secondary students who attend school away from their… Continue reading In #elxn42, Thanksgiving weekend is also time for advance polls!
If you live in Canada, or consume Canadian media, you’ve probably seen our campaign for the federal election by now. Following the voter registration phase, we’ve now moved on to informing Canadian voters about the Voter Information Card they should have received in the mail by now. As before, our helpful animated character explains what… Continue reading What’s a Voter Information Card? Our new #elxn42 ads explain
As a Canadian agency, at Acart Communications we’re used to doing things bilingually. So of course when we developed our Ready to Vote campaign for Elections Canada, our anglophone and francophone copywriters developed all messaging in parallel. But in addition to English and French versions of our ads, we also created an Inuktitut language series… Continue reading Informing voters about #elxn42 in 34 languages!
Monday, September 14, marked the official launch of Elections Canada’s Electoral Reminder Program advertising campaign. And we couldn’t be more proud! At Acart, we have been working on the strategy and execution of this campaign for almost two years — from agency pitch, to client consultations, to creative development, to testing, production, and media trafficking.… Continue reading Helping Canada get ready to vote in #elxn42
With the spread of ebola in the news, I can’t help but remember the H1N1 flu pandemic of 2009. Five years ago, we were working with the Public Health Agency of Canada to inform Canadians about the risks of the virus, and to help promote healthy preventative behaviours. It was a busy time, with teams… Continue reading 5 Lessons for public health marketers from the 2009 flu pandemic