How to augment your marketing with Augmented Reality (AR)

When you think of Augmented Reality (AR), an image of teens crowding the streets and flocking to parks playing Pokémon Go might come to mind. Or Snapchat filters. But with the release of ARKit (iOS) and ARCore (Android) earlier this year, millions of devices will become AR-capable — bringing AR to the masses. While we’ve… Continue reading How to augment your marketing with Augmented Reality (AR)

How Facial Recognition and Emotion-Detection Can Change Marketing for the Better

When most people think about facial recognition technology they think of a “1984” or “Minority Report” world with an all-knowing, ever-watchful “Big Brother” presence. If sci-fi has taught us anything, hopefully we will never take facial recognition to that point. Nonetheless, the technology is powerful. In the right hands, it can do great things. What… Continue reading How Facial Recognition and Emotion-Detection Can Change Marketing for the Better

Educating Drivers about the Limits of Self-Driving Vehicle Technology

Limited self-driving vehicles (SDVs) will be produced for consumer purchase as early as 2020. With advanced vehicle technologies emerging, everyone needs an increased understanding of how drivers will interact with these new systems. In late 2015, with funding from the Toyota Canada Foundation, the Traffic Injury Research Foundation (TIRF) developed a national poll to examine… Continue reading Educating Drivers about the Limits of Self-Driving Vehicle Technology

6 Ways Bluetooth Beacon Technology is Revolutionizing Retail

I’m really excited about Bluetooth beacon technology – as a marketer, and as a consumer. It’s an engagement tool that takes full advantage of smart phones and targets consumers when they’re inside or near a retailer’s location. This means business owners can send their customers relevant offers, and customers get the latest deals at convenient… Continue reading 6 Ways Bluetooth Beacon Technology is Revolutionizing Retail

Introducing Our New Tool: Contrast Checker

Contrast Checker tool is a free, quick and easy way to ensure your web designs will be easier to navigate and accessible to a larger audience, particularly to those with visual challenges. Want to see if your colour choices will pass the test? Just select (or input) your website’s foreground and background colours. Contrast Checker… Continue reading Introducing Our New Tool: Contrast Checker

Take a scroll through Acart’s Christmas tale

After the success of last year’s video send-up on horror movie trailers, Paranoël Activity, we wanted to do something completely different for our 2012 agency Christmas card. If you haven’t seen it yet, view it here. (There’s also a French version, here.) Our inspiration came from something that happened in early November. Shoppers Drug Mart,… Continue reading Take a scroll through Acart’s Christmas tale