For World Water Day, Amnesty International Canada releases a video by Aboriginal youth about what it’s like to live without reasonable access to clean drinking water.
Category Archives: Social Media
The possibilities for not-for-profit and cause marketers today are infinite. Here are four types of proven tactic to get you to the next level.
A look at Osocio’s Top 5 social marketing campaigns of 2010, and how their lessons can be applied to your N4P organization’s outreach.
Are you still stuck in the era of “brand fascism”? This repost from 2009 should remind you that it’s about time you got social.
Why (and how) you need to overcome your fear of criticism to succeed in social media.
A look at how social media trends have cut across traditional disciplines. The good news is, nobody is excluded!
Acart’s latest campaign for HRSDC and Canada’s Economic Action Plan takes over YouTube’s Canadian home page.
This is the first installment of what I plan to be a regular feature on Change Marketing: Five Pointed Questions. My first victim… sorry, “subject”… is Marc Van Gurp, founder and owner of one of the international social marketing blog Osocio.
Check out our brand new Social Issues Marketing campaign to change the national conversation about impaired driving. It’s a partnership with longtime clients Traffic Injury Research Foundation and Brewers Association of Canada, as well as Arrive Alive and The Student Life Education Company.
Joannie Rochette’s “I Heart Mom” campaign takes on a new life as Birk’s new Brand Ambassador unveils her fundraising pendant.