If you plan to bring your brand to the social internet, first make sure it can pass the “TEA” test (Transparency, Empathy and Altruism)
Category Archives: Social Media
Les tragiques événements s’étant déroulés en Norvège ont eu comme effet de soulever une vague de solidarité et d’amour envers …
An opinion piece on the overuse of sexuality and shock in social marketing, and questions about their efficacy.
Let me put it in simple terms: If you are in marketing communications (agency or client side) and you lack a basic knowledge of current social media tactics and trends, you have fallen behind. Way behind. But the good news is, it’s not too late to catch up.
Peut-on créer, acheter ou prévoir le viral? L’agence de pub montréalaise Bos, responsable entre autres du nombre effarant de campagnes …
There are reasons to be afraid of what social media can do to your brand, but there are simple rules that can help you engage more professionally.
A Creative Director’s opinion piece on humans as social animals and the branding instinct. It has particular relevance to associations, and N4Ps.
Check out and share our video promoting the Fill-A-Bus program that sends kids to “healthy food camp” at the Canada Agricultural Museum.
Check out our new recruitment branding, and digital/social media work for AEM, a socially-responsible Canadian gold mining operation.
York Region Transit wins a CUTA Corporate Innovation award for its latest fare evasion campaign by Acart Communications.
Has the fuzzy area between blogging and journalism made journalists be perceived as less professional and honest?
Forget trying to “sell” on social media. Start by building trust, and become the go-to shopkeeper in the community.