In addition to the mainstream media campaign we’ve developed for Elections Canada in the 2015 federal election, Acart has explored some innovative media opportunities. Perhaps the most unexpected is the commissioning of two “listicles” as native advertising on BuzzFeed. For those unfamiliar with it, BuzzFeed is an American-based media company that has evolved from user-generated… Continue reading Elections Canada is a “WIN” on BuzzFeed! #elxn42
To celebrate the holiday season, Egg Farmers of Canada (EFC) is inviting Canadians to #BeEggsquisite. What does that mean exactly? Essentially, it’s all about helping you be the “hostess with the mostest” by offering holiday tips, advice, and delicious recipes through EFC’s website, social media profiles, and other fun venues. The campaign highlights not only… Continue reading #BeEggsquisite – An Absolutely Speggtacular Social Campaign!
York Region Transit (YRT/Viva) is one of our favourite clients. Not only do they share our passion for promoting public transit, but they also believe that do be effective, we need to constantly innovate — both strategically and creatively. Our latest ridership campaign for YRT/Viva is a celebration of “found time,” which is something regular… Continue reading For York Region Transit riders, bus time is #TheNewMeTime
Inspired by the Kübler-Ross model of the emotional stages of grief, we developed this infographic for everyone who can identify. Want to enjoy a grief-free social media experience? Contact Acart today Credits: Words – Tom Megginson Design & Illustration – Kerry Hodgson
Why don’t we do more jingles these days? When I was a kid, in the ’70s, jingles ruled consumer marketing as well as PSAs. For some reason, advertisers and agencies started taking themselves so seriously that jingles fell to the wayside. Even beer ads stopped having a fun, singable, branded song with a built-in ad… Continue reading Our latest jingle: Do It On The Bus!
Just yesterday, when Christopher was writing his post about local video production in Ottawa, he revisited our Christmas video from last year, which he wrote and directed: But then, in the related videos column, he spotted this: That’s right, our Christmas video. Hacked. By Anonymous. For those unfamiliar with their work, Anonymous is “a loosely… Continue reading #Anonymous hacked our Christmas video
York Region Transit wins a CUTA Corporate Innovation award for its latest fare evasion campaign by Acart Communications.
Check out our brand new Social Issues Marketing campaign to change the national conversation about impaired driving. It’s a partnership with longtime clients Traffic Injury Research Foundation and Brewers Association of Canada, as well as Arrive Alive and The Student Life Education Company.
Joannie Rochette’s “I Heart Mom” campaign takes on a new life as Birk’s new Brand Ambassador unveils her fundraising pendant.