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How to Find the Right Influencers for Your Brand

Influencers rule social media because they have the one thing that marketers strive to build with their audience: trust. Local bloggers, celebrities, and industry leaders are authorities in their niche with followers who trust their opinion. In fact, according to the Digital Marketing Institute, three-quarters of consumers trust opinions they find on social media to… Continue reading How to Find the Right Influencers for Your Brand

Teaching Canadians to #ConnectSmarter with the Internet of Things

Do you have a smart TV, or maybe a smart home assistant? Even if you don’t, you probably know someone who does. But you may not know that these smart devices make up the Internet of Things (IoT). As these devices are becoming more commonplace, Public Safety Canada tasked us with educating Canadians on the… Continue reading Teaching Canadians to #ConnectSmarter with the Internet of Things

Lights, Smartphone, Action: Marketing with Social Media Video

The future of social media is video. Facebook execs have said that by 2021, Facebook will be all video. Media like 360° video, disappearing video and live streams are more than a teen fad – they are storytellers. Let’s look at what makes these marketing tools so effective and best practices to optimize their performance.… Continue reading Lights, Smartphone, Action: Marketing with Social Media Video

Social Media Marketing: How Organic and Paid Posts Work Together

“Social media for business is no longer just about conversations and feedback“; now it’s an established channel for customer acquisition, retargeting, and promotions. Some social networks are even rolling out ways for consumers to make purchases from within their website or app. As social media for business gets smarter and better, there are more reasons… Continue reading Social Media Marketing: How Organic and Paid Posts Work Together

How Your Brand Can Make the Most Out of Snapchat

Marketers are spending 500% more trying to reach millennials compared to any other audience. Over the last few years, Snapchat has proven its value to those aiming to reach these young consumers. The social app, which allows users to send photos and videos that stay up for 24 hours and disappear 10 seconds after you open them,… Continue reading How Your Brand Can Make the Most Out of Snapchat

What Happens When You Don’t Pay Attention to Your Brand’s Social Media Presence

In 2016, 68.3% of Internet users were social media users and this figure is growing. It is estimated by 2018 there will be around 2.67 billion social media users globally, up from 1.91 billion in 2014. As a business owner trying to reach an audience, you can’t afford to let your brand’s social media pages fall by the… Continue reading What Happens When You Don’t Pay Attention to Your Brand’s Social Media Presence

Enjoy #CyberSafeHolidays with More Tips from Get Cyber Safe

Now that the busy shopping season is almost over, we’ve moved into the final phase of Public Safety Canada‘s Get Cyber Safe holiday campaign. Phase 1 provided tips and resources to help Canadians shop securely online; phase 2 focuses on how to be cyber safe when visiting relatives, or when giving or receiving gifts that connect… Continue reading Enjoy #CyberSafeHolidays with More Tips from Get Cyber Safe

Helping Canadians be more #FloodReady

Have you ever asked yourself, is my home in danger from overland flooding? Is there anything I can do to protect my property? Will my insurance cover the potential damage? Our latest campaign for Public Safety Canada urges Canadians to learn the answers to these (and many other) questions about flood risks and planning. It’s… Continue reading Helping Canadians be more #FloodReady

Ottawa has gone full #StarTrek

Orions in the civil service! Tribbles in the lunchroom! Moms with tricorders! FUTURISTIC FLIP-PHONES! Since Star Trek: The Starfleet Academy Experience opened in May, at Canada Aviation and Space Museum, the worlds of Star Trek and Ottawa have been colliding: These “local ads” were written by Acart and produced by CTV to promote The Starfleet… Continue reading Ottawa has gone full #StarTrek

3 Reasons Why Your Brand Needs Professional Social Media Community Management

Social media is a beast. There are hundreds of social networks out there and millions of conversations happening online every day. It is important for brands to be a part of these conversations, but keeping track of what’s happening on social media can be a daunting full-time activity. This is where a dedicated community manager becomes… Continue reading 3 Reasons Why Your Brand Needs Professional Social Media Community Management

Voting goes viral in #elxn42 with #voteselfie

This just might be the election that brings youth voters back to the ballot. Elections Canada estimates that 42,000 students voted on special “pop-up” ballots at campuses, and that 3.6 Million Canadians voted at advance polls. These are promising numbers for a country in which election turnout has been trending downwards since the 1980s. So,… Continue reading Voting goes viral in #elxn42 with #voteselfie