For this installment, I sent five questions to Lisa Wade, Ph.D, and Gwen Sharp, Ph.D, authors and editors of Sociological Images. While not an ad industry blog, Sociological Images often examines campaigns in an academic context.
Category Archives: Social Marketing
The possibilities for not-for-profit and cause marketers today are infinite. Here are four types of proven tactic to get you to the next level.
A look at Osocio’s Top 5 social marketing campaigns of 2010, and how their lessons can be applied to your N4P organization’s outreach.
Acart’s latest campaign for HRSDC and Canada’s Economic Action Plan takes over YouTube’s Canadian home page.
This is the first installment of what I plan to be a regular feature on Change Marketing: Five Pointed Questions. My first victim… sorry, “subject”… is Marc Van Gurp, founder and owner of one of the international social marketing blog Osocio.