Rethink Breast Cancer is certainly getting the attention of women with this video promoting their new app “Your Man Reminder”. …
Category Archives: Social Marketing
Is there a better alternative to the standard model of agencies doing free work for short-term glory, rather than long-term client goals? I think there is. But it takes trust, transparency and commitment on both sides.
A new study by Rensselaer Polytechnic Institute shows that the “tipping point” of social change is the activation of just 10% of true believers. This is great news for social marketers, especially considering the tools we have to engage networked individuals efficiently through evolving media.
A lesson for social communicators from Steve Martin, John Candy and John Hughes.
If you plan to bring your brand to the social internet, first make sure it can pass the “TEA” test (Transparency, Empathy and Altruism)
An opinion piece on the overuse of sexuality and shock in social marketing, and questions about their efficacy.
Dans sa nouvelle campagne diffusée sur Internet, à la télévision et au moyen d’affiches dans les écoles, « De Facto utilise …
York Region Transit wins a CUTA Corporate Innovation award for its latest fare evasion campaign by Acart Communications.
Recent studies show that shame is an ineffective approach to many kinds of social marketing.
Change Marketing looks at a recent campaign for Milan’s public transit system.
Acart is a social issues marketing specialist. We inspire people to think more deeply about issues that affect their lives and society. We deliver useful information to decision makers, influencers and the general public with passion, creativity and honesty. We build trust and belief in our clients as agents of change who help people make informed choices to improve quality of life.
Change Marketing looks at a nice lifestyle-based transit campaign from Melbourne.