Helping Canada get ready to vote in #elxn42

Monday, September 14, marked the official launch of Elections Canada’s Electoral Reminder Program advertising campaign. And we couldn’t be more proud! At Acart, we have been working on the strategy and execution of this campaign for almost two years — from agency pitch, to client consultations, to creative development, to testing, production, and media trafficking.… Continue reading Helping Canada get ready to vote in #elxn42

New campaign urges bystander intervention to stop harassment

Three years ago, we launched our first anti-harassment campaign for York Region Transit (YRT/Viva). Designed to make riders aware of the many ways harassment can occur, as well as to let them know about enhanced onboard security enforcement, that campaign delivered impressive results (not to mention an Ovation award). This year, we evolved the message… Continue reading New campaign urges bystander intervention to stop harassment

#BeEggsquisite – An Absolutely Speggtacular Social Campaign!

To celebrate the holiday season, Egg Farmers of Canada (EFC) is inviting Canadians to #BeEggsquisite. What does that mean exactly? Essentially, it’s all about helping you be the “hostess with the mostest” by offering holiday tips, advice, and delicious recipes through EFC’s website, social media profiles, and other fun venues. The campaign highlights not only… Continue reading #BeEggsquisite – An Absolutely Speggtacular Social Campaign!

5 Lessons for public health marketers from the 2009 flu pandemic

With the spread of ebola in the news, I can’t help but remember the H1N1 flu pandemic of 2009. Five years ago, we were working with the Public Health Agency of Canada to inform Canadians about the risks of the virus, and to help promote healthy preventative behaviours. It was a busy time, with teams… Continue reading 5 Lessons for public health marketers from the 2009 flu pandemic

Strengthening the Value of Fellowship

Since 1929, the Royal College of Physicians and Surgeons has been Canada’s leader in specialty medical education and professional standards. The Royal College offers a “Fellowship” certification that is open to all Canadian Physicians and Surgeons. Fellowship is the “Gold Standard” that ensures continuous learning and proves relevant knowledge of policies and practices in the… Continue reading Strengthening the Value of Fellowship

YRT takes rider protection personally in our latest transit campaign

As part of their commitment to passenger safety, YRT works with York Regional Police to prevent verbal, physical and sexual harassment of passengers by other passengers. While this is not currently a particular problem in York Region (compared to other Canadian urban regions), the campaign is intended as proactive measure to deter potential abusers, by ensuring them that they will be caught by on-board cops and prosecuted, as well as an invitation to bystanders to be part of the solution.